Formação Artista AI · Templates de prompt
Prompts de
Produto
Textos prontos para gerar fotografia de produto em IA — hero, macro, e-commerce, KV e vídeo. Substitua o placeholder pelo nome do seu produto na barra abaixo.
Hero & macro
E-commerce
KV & campanha
Vídeo
Fundamentos
Campanha, peças e KV
Antes de gerar qualquer prompt, entenda o que é uma campanha publicitária de produto e quais imagens a compõem — cada uma tem função e linguagem próprias.
O que é uma campanha publicitária de produto
Campanha publicitária
Um conjunto coordenado de imagens (e vídeos) que comunicam o mesmo produto com consistência visual — mesma paleta, mesmo estilo de luz, mesma linguagem estética. Não é uma foto isolada: é um sistema de peças que trabalham juntas em diferentes formatos e canais.
Peças de uma campanha
⭐
Hero Shot
A foto principal do produto — a que aparece em destaque no site, embalagem ou anúncio. Mostra o produto inteiro, geralmente em ângulo 3/4, com a melhor iluminação possível. É a imagem de apresentação.
Obrigatória
🔍
Close / Macro
Detalhes ampliados — textura do material, acabamento, label, costura, superfície. Comunica qualidade e artesania. Muito usada em e-commerce para justificar o preço premium do produto.
Detalhe
🌿
Lifestyle Shot
O produto em contexto de uso — numa mesa, na mão de alguém, em um ambiente real. Cria desejo e identificação. O consumidor se imagina usando o produto no cenário mostrado.
Contexto
🏆
Key Visual (KV)
A imagem-símbolo da campanha — aquela que carrega a mensagem central e o conceito criativo. Tem mais elementos visuais, composição mais elaborada, frequentemente com tipografia ou atmosfera específica. É o que aparece em outdoor, capa de catálogo.
Principal
🛒
Pack Shot / Web
Foto técnica com fundo branco puro para e-commerce (Amazon, Shopee, site). Foco total no produto sem distrações. Segue padrões técnicos específicos das plataformas — fundo #FFFFFF, sem sombras pesadas, produto centralizado.
E-commerce
✨
Variação / Atmosfera
Versões alternativas do hero shot com diferentes fundos, luzes ou composições — névoa, reflexo, backlight, dark studio. Ampliam o repertório visual da campanha para diferentes canais e momentos.
Complementar
Campanha completa — sequência de peças
01
Hero Shot
Apresentação principal do produto
02
Pack Shot
Fundo branco para e-commerce
03
Macro / Close
Detalhe de textura e qualidade
04
Variação
Reflexo, névoa, atmosfera
05
Lifestyle
Produto em contexto real
06
Key Visual
Imagem-símbolo da campanha
Consistência é o que faz parecer campanha
Todas as peças devem compartilhar a mesma paleta de cores, estilo de iluminação e temperatura de luz. Um hero shot dark studio com luz dramática não combina com um lifestyle em luz natural suave — a campanha perde coerência. Defina o estilo primeiro, depois gere todas as peças dentro dele.
Prompts — Hero Shot
A foto principal
do produto
do produto
O hero shot apresenta o produto inteiro com máxima qualidade visual. É a imagem que vai para o topo do site, capa de catálogo e anúncios principais. Deve ser impecável.
Hero shot clássico — 3/4
Hero Shot — Three-Quarter
Principal
Luxury commercial advertising photography of the same PRODUCT. Maintain identical product design, materials, label and proportions.
High-end luxury product advertising photography.
Ultra high definition, extreme sharpness, refined micro contrast, high color fidelity.
Detailed surface texture with controlled reflections and clean highlights.
Professional studio lighting with a large softbox key light and subtle rim light separating product from background.
Minimal elegant dark studio background with a soft gradient.
Shot with an 85mm lens.
Three-quarter hero shot composition, product slightly angled, full product visible.
Variações de ângulo
Frontal
Luxury commercial product advertising photography of a PRODUCT.
Ultra high definition, extreme sharpness, high color fidelity.
Detailed surface with clean highlights and subtle reflections.
Professional studio lighting with large softbox, soft fill light.
Minimal neutral gradient background, light-to-dark.
Shot with an 85mm lens.
Perfectly centered frontal composition, product facing camera directly.
Diagonal dramático
Premium advertising photography of a PRODUCT.
Ultra high definition, extreme sharpness, refined micro contrast.
Surface texture with elegant highlights and controlled shadows.
Dramatic studio lighting with strong key light and subtle fill.
Rich dark background with deep gradient.
Shot with an 85mm lens.
Dynamic diagonal composition, product at 45-degree angle, strong visual tension.
Low angle — poder
High-end commercial photography of a PRODUCT.
Ultra high definition and extreme sharpness.
Clean product surface with precise highlights.
Studio lighting with rim light and subtle front fill.
Dark minimal background, deep shadows at base.
Shot with a 50mm lens.
Low-angle upward hero composition, product appears monumental and powerful.
Flat lay — vista aérea
Commercial flat lay product photography of a PRODUCT.
Ultra high definition, extreme sharpness, high color fidelity.
Clean product surface and packaging.
Soft diffused overhead studio lighting, no harsh shadows.
Clean white or light stone surface background.
Shot with a 50mm lens directly overhead.
Perfect flat lay composition, product centered, geometric and minimal.
Prompts — Close & Macro
Detalhe que
vende qualidade
vende qualidade
Closes e macros mostram o que o olho humano normalmente não vê — textura, acabamento, material. São essenciais para produtos premium onde a qualidade do material justifica o preço.
Textura do material
Extreme macro product photography of a PRODUCT.
Ultra high definition, maximum sharpness, extreme micro detail, high color fidelity.
Detailed surface texture — every grain, pore and imperfection rendered with precision.
Soft diffused macro studio lighting, no harsh highlights.
Neutral soft gradient background, out of focus.
100mm macro lens, very shallow depth of field.
Extreme close-up composition, filling the entire frame with surface texture.
Label / logo
Macro detail advertising photography of the label of a PRODUCT.
Ultra high definition, extreme sharpness, crystal clear lettering, high color fidelity.
Detailed paper or embossed label texture with precise typography rendering.
Soft diffused front lighting for maximum legibility.
Elegant dark background, soft out-of-focus.
85mm macro lens.
Close-up centered composition, label filling most of the frame.
Surface highlight
Beauty macro photography of surface highlights on a PRODUCT.
Ultra high definition, refined micro contrast, extreme sharpness.
Surface material with specular highlights, reflections and micro texture visible.
Dramatic single light source creating strong directional highlights and deep shadows.
Dark minimal background.
100mm macro lens, shallow depth of field.
Abstract beauty close-up, highlighting material quality through light play.
Detalhe construtivo
Precision macro photography of a construction detail of a PRODUCT.
Ultra high definition, maximum sharpness in focal plane.
Material interface — where two materials meet, edge detail, finishing quality.
Side lighting to emphasize relief and depth.
Neutral background, extremely out of focus.
100mm macro lens.
Tight composition focused on a single construction detail.
Prompts — Variações de Fundo
Mesmo produto,
fundos diferentes
fundos diferentes
O fundo muda completamente o tom da imagem. Dark studio transmite luxo e exclusividade. Fundo neutro, versatilidade. Mármore, sofisticação. Use variações para cobrir diferentes canais e momentos da campanha.
Dark studio — luxo
Luxury commercial photography of a PRODUCT.
Ultra high definition, extreme sharpness, high color fidelity.
Surface details with elegant specular highlights.
Professional studio lighting with softbox key light and rim light.
Deep dark background with rich gradient from charcoal to black, no distractions.
85mm lens.
Three-quarter hero composition.
Fundo neutro claro
Clean commercial product photography of a PRODUCT.
Ultra high definition, extreme sharpness, high color fidelity.
Detailed product surface and materials.
Soft even studio lighting, diffused from multiple sources.
Light neutral background, warm off-white gradient, airy and fresh feel.
85mm lens.
Three-quarter hero composition.
Mármore — premium
Premium luxury product photography of a PRODUCT.
Ultra high definition, extreme sharpness, refined micro contrast.
Surface material with clean highlights and subtle reflections.
Soft elegant studio lighting.
White Carrara marble surface background with subtle natural veining.
85mm lens.
Three-quarter composition, product placed directly on marble surface.
Natural / orgânico
Organic natural product photography of a PRODUCT.
Ultra high definition, extreme sharpness, natural color rendering.
Product materials with organic textures.
Soft natural side window light, warm and directional.
Background with natural elements — linen fabric, wood surface, dried botanicals, soft foliage.
85mm lens.
Three-quarter composition with natural props.
Concreto — editorial
Editorial fashion product photography of a PRODUCT.
Ultra high definition, extreme sharpness, high contrast.
Product surface with clean geometric reflections.
Hard directional studio lighting with strong shadows.
Raw concrete textured background — cool gray tones, industrial feel.
50mm lens.
Bold asymmetric composition.
Aquático / molhado
Fresh commercial product photography of a PRODUCT.
Ultra high definition, extreme sharpness, saturated fresh colors.
Product surface with water droplets and condensation.
Cool-toned studio lighting with rim highlights.
Wet glass or reflective surface background, shallow water pool.
50mm lens.
Hero composition with product emerging from water surface.
Prompts — E-commerce & Web
Fundo branco
para plataformas
para plataformas
Imagens para Amazon, Shopee, Mercado Livre e sites seguem padrões técnicos específicos — fundo #FFFFFF, produto centralizado, sem sombras pesadas. Estas imagens convertem mais porque removem distrações.
Padrão Amazon / Shopee
Fundo branco puro (#FFFFFF), produto ocupando 85%+ da imagem, sem texto ou logos sobrepostos, sem bordas coloridas. A imagem principal deve ser sobre fundo branco — as demais podem variar.
Pack shot — fundo branco puro
Amazon
Professional commercial pack shot of a PRODUCT.
Ultra high definition, extreme sharpness, accurate color reproduction.
Product surface with clean, controlled highlights.
Soft even diffused studio lighting from multiple sources, minimal shadows.
Pure white background (#FFFFFF), completely clean, no gradients or shadows.
50mm lens.
Perfectly centered composition, product filling 85% of frame, no clipping.
Pack shot — sombra suave
Web
Clean commercial product photography of a PRODUCT.
Ultra high definition, extreme sharpness, high color fidelity.
Product surface with soft controlled highlights.
Soft studio lighting, even illumination.
Pure white background with a very subtle soft drop shadow beneath product.
50mm lens.
Centered composition, product taking up most of frame.
Vertical — stories / mobile
Social
Vertical format commercial product photography of a PRODUCT for social media.
Ultra high definition, extreme sharpness, vibrant color fidelity.
Product surface with clean highlights.
Soft studio lighting, even and flattering.
Light neutral background, warm off-white, 9:16 vertical ratio.
85mm lens.
Centered composition optimized for vertical mobile viewing, product in upper two-thirds.
Banner — horizontal web
Web
Horizontal banner product photography of a PRODUCT for e-commerce website.
Ultra high definition, extreme sharpness, high color fidelity.
Product surface with elegant highlights.
Professional studio lighting with subtle rim light.
Clean light background with soft gradient, extra horizontal space on right side for text placement.
85mm lens.
Offset composition — product positioned on left third, right side open for typography.
Prompts — Key Visual
A imagem
símbolo da campanha
símbolo da campanha
O Key Visual (KV) é a imagem mais elaborada da campanha — carrega o conceito criativo completo. Vai para outdoors, capas de catálogo, capas de redes sociais. Tem mais elementos, mais intenção, mais impacto.
O que diferencia um KV de um hero shot
O hero shot apresenta o produto. O KV comunica uma ideia — exclusividade, poder, frescor, luxo, liberdade. Tem uma atmosfera mais elaborada, frequentemente com elementos cênicos, iluminação mais dramática e uma composição mais forte. É pensado para impactar em 1 segundo.
KV — Luxo & exclusividade
Key Visual
Luxury advertising key visual of a PRODUCT.
Ultra high definition, cinematic editorial quality, extreme sharpness, refined micro contrast and premium material rendering.
Maintain identical product design, proportions and materials.
The PRODUCT is elevated and framed by large geometric display blocks and minimalist podium boxes, strategically positioned to create depth, hierarchy and visual emphasis around the product.
Background and set design use monochromatic tones derived from the PRODUCT color palette — tonal gradients, soft reflections and subtle atmospheric haze matching the main product color for a cohesive premium aesthetic.
Exquisite surface detailing with controlled specular highlights, polished reflections and clean glossy finish.
Dramatic studio lighting with a strong directional key light, deep cinematic shadows and subtle rim lighting separating the PRODUCT from background elements.
Luxury geometric composition inspired by high-end perfume and cosmetic campaigns.
Rich atmospheric background with smooth gradients and volumetric depth, elegant and minimal.
Shot with an 85mm lens at f/2.8.
Three-quarter hero shot composition, product centered or slightly off-center, surrounded by premium display boxes creating layered perspective and dimensionality.
Intentional negative space preserved for typography and branding placement.
Magazine cover quality, luxury commercial advertising aesthetic, highly art directed, flawless retouching, premium global campaign look.
KV — Frescor & natureza
Key Visual
Premium advertising key visual of a PRODUCT with nature concept.
Ultra high definition, extreme sharpness, fresh vibrant color palette.
Product surface glistening with water droplets and morning dew.
Cool natural lighting, fresh and invigorating feel.
Background with botanical elements — lush green leaves, water, natural morning mist. Product centered as hero among nature.
85mm lens.
Centered dramatic composition — product as the focal point in an immersive natural scene.
